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❶If you have sales tools like battle cards prepared, revisit these as well to find already-crafted language on what makes your company better than the competition. You might submit a business proposal in response to receiving an RFP.

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Step 1. Title page
Catering Proposal Template
Software Development Proposal Template

Close it with a thank you and a signature. Thank you for considering Jump Social Media Marketing for your social media needs. We specialize in working with real estate companies in the Chicago area, and got started when a realtor asked us to come up with a campaign back in It was a huge success, and the realtor was able to double his sales in a month. Unlike our competition, we focus on a holistic approach to social media marketing by looking at your core values, your target market, and best practices and methodology on how to craft an authentic message that resonates directly with your audience.

We believe our proposal provides a complete social media marketing strategy that will culminate in highly successful results for your business. My contact information is below. Jump Social Media Marketing tom jumpsocialmedia. Depending on the type of business you run and your ideal client, you may need to tweak this cover letter to better fit your industry.

For example, a graphic designer may need to include a spec sample or reference to revisions. Meanwhile, a company offering wedding photography services may need to discuss an upfront non-refundable service fee to hold a date.

Unless your proposal is very, very brief, include a table of contents in outline form. It helps the reader know what they can expect to find in the document. And by sending it electronically, you can create a clickable table of contents, so that your potential client can easily revisit sections without having to navigate through multiple pages. Essentially, it sets the scene for the proposal—why are you sending it, and why does the client want to read it?

Our clients are primarily realtors in the greater Chicago area looking to reach new clients through social media marketing. We help realtors identify, target and communicate with their ideal clients through: While our competitors work to serve multiple industries and target audiences, we specialize in the real estate industry. Our co-founder Tom Lancaster also has a background in both social media and real estate, giving him a unique perspective on the needs of the market.

Your tone might also change. Describe the anticipated outcome of the project and general timeframe. Jump Social Media Marketing offers full-service social media services for the real estate industry. Our team ensures area realtors are targeting their core market with an authentic message across the best channels possible.

Our team estimates we will grow your social media followers from your combined followers to over 5, in the next six months and generate more leads for your business. With a background in real estate and social media, Jump Social Media understands the unique needs of your industry. The proposal section is a general overview of the custom-made solution your company has devised for the potential client, and this section gets into the specifics.

Describe exactly what deliverables they can expect, and when they can expect them. A timetable that pairs deliverables with their expected date makes your document more visually appealing, and makes this information more digestible. We will analyze your results and deliver your campaign on the first of the month. If the first of the month is a weekend or holiday, we will resume the following business day.

We will grow an increasing social audience and follower base through: Our plan is to engage your social media audience by sharing company news, press releases, events, employee spotlights, and more. We will also pay close attention to industry trends, and share it. This will help to gain exposure with your target market.

We will utilize social channels to connect with your follower base, and engage them with promotions to get them excited about both current events, and the brand itself.

These campaigns can last as short as a day, or can run up to six months. Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers. It is important to regularly maintain marketing activity for maximum growth. We will continually monitor each channel and will respond to any questions, comments, and posts within a two hour time period.

Two hours will allow us to confirm that accurate information is relayed back to the person asking. We will set up a meeting to go over the results and then tweak our approach accordingly.

Your own proposal may look different than this depending on your skills and services, but you can still use the example as a framework. Add in more details as needed.

For example, a cyber security company would need to include information on penetration testing and how often it would be done to look for possible intrusions and hacks. You said hello with the cover letter, but the about us section is where you get to really show off what makes your company the best in the biz.

Include information about your past successes, awards, and social proof in the form of client testimonials or short case studies. Too often in social media, good things come at a price — and that means paying for followers or favorable reviews of products. However, if your industry has serious clients, this may not be appropriate. This is the section where specifics are key. Responsive pricing tables let potential clients check off services that they think they need, and calculate the total cost for them so that neither of you have to worry about errors when number crunching.

Jump Social Media Marketing operates on a monthly billing cycle. You may need to add more information or just list one package price depending on your business.

This is where you specify the duration of the agreement, reiterate the overall timetable for completion, specify payment dates and types, when and how the proposal can be amended, etc.

This section will likely be standard among most of the proposals your company sends, so store it in a content library to simplify the process of dropping it into your future templates. If you work with an in-house legal team, run the terms and conditions past them first before sending on the proposal. Begin your letter with a formal greeting using the proper title of the recipient. Proper titles include Mr. Do not address a woman as Mrs.

The greeting should be followed by a colon so that your greeting looks like this: Provide any background information in the first paragraph. For example, if you're following up on a meeting, briefly discuss the topic of the meeting. If you're submitting a proposal, give a brief summation of the proposal in the first paragraph. This can help your audience understand complex proposals. State clearly and succinctly the goal of your letter and your requested next action.

When writing a proposal, provide clear details that do not add extraneous information. A proposal for a business arrangement, for example, should give the basic terms of the proposal. Request a followup from the recipient. If you're asking for specific action from the recipient - such as a refund or an extension of a deadline - state this in the final paragraph.

If the proposal confers any potential benefits to the recipient, be sure to state this. A person requesting a refund from a business might emphasize that this refund would encourage her to patronize the business in the future.

Close the letter by thanking the person for his consideration and encouraging him to contact you if he has any questions.

The letter should close with a valediction such as "Sincerely" or "Yours truly" followed by a comma. Type your name a few lines below the valediction and sign your name above your typed name. Include any supporting documentation in your letter. Denote these enclosures by typing "enclosures: List the enclosures included after this word.

Incorporate any relevant statistics or facts into your proposal. Proposals are stronger and more compelling when they are grounded in research or real-world experience.

Van Thompson is an attorney and writer.

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Use the tips that follow to write a killer business proposal for your clients. The 3 Basic Sections of a Business Proposal Your business proposal needs to be written in .

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A business proposal is a written document that offers a particular product or service to a potential buyer or client. There are generally two kinds of business proposals: Solicited Business Proposals: Typically requested by clients, or submitted in response to an advertisement published by the customer/client.

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Writing a business proposal is a lengthy and time-consuming process, so plan enough time to do it right! And if you don’t know how to write a business proposal, you need to be a quick learner. There are templates and samples online that you can study; visit a fellow . Freelance Writing Proposal Template Use this freelance writing proposal template to offer a polished quote to potential clients, including detailed project specs, examples of your work, and payment details.

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Writing a persuasive business proposal is different from writing a paper for school or other document. In fact, the way they teach you to write in school is nearly the opposite of what you should do in a proposal. PandaDoc is a web-based proposal software, which means you can create, send, and sign proposals as long as you’re online — whether you’re at the office, on the road, or at home. You can manage all of your work from your computer.