Skip Nav

What are three advantages and limitations of primary research data collection?

What Are the Advantages and Disadvantages of Mass Media?

❶To allow cookies tap OK or to not allow tap NO. Feedbacks by their basic nature are usually biased or given just for the sake of it.

What Are Some Advantages of Primary Research?

Related Questions
Video of the Day
People Are Reading

This makes it ideal for a small-scale study or pilot survey. The Cost Disadvantage of Primary Data It costs more to collect primary data than it does to collect secondary data.

This is because primary data is often published in journals and magazines that are accessible for free online. Collecting primary data involves more man-hours and is more labor intensive than collecting secondary data.

It can also take longer to sift through primary data when looking for inconsistencies and potential errors in the research or findings. If people know they're being watched, that also creates a problem with results because they act differently when being observed. The Disadvantage of Bias and Dishonesty When surveys, interviews, questionnaires and focus groups are used to collect information, there are potential problems with bias and dishonesty. The bias can come from the researcher or the people being questioned.

If the people being questioned feel the questions are too invasive, they might also choose to not answer, or to answer dishonestly in order to end the interview and protect their privacy.

Also, even on a written survey, people may prefer to answer in ways that make themselves look better. In focus groups, the results can be skewed by one or two group members with strong personalities. The Disadvantage of Being First Being the first to study and report on a topic can be perilous for a researcher. The primary research data collection method can be targeted to the specific issues under study. Thus, the researcher gets only relevant information aimed at reaching the specific objectives of the research.

The researcher has full control of the data collected and does not need to request to use any proprietary information. Primary research data collection attracts high costs. It may require outsourcing or short-term employment of people to help in the collection process.

The process of data collection is time-consuming because it may involve observation, conducting interviews or distributing questionnaires. What are three advantages and limitations of primary research data collection?

Expert Answers litteacher8 Certified Educator. Related Questions What are three advantages and limitations of secondary research data collection? Advantages of primary research data collection: Disadvantages of primary research data collection: The responses received may be inaccurate because of inherent bias by the respondents.

In order to go for this process, the researcher has to take care of everything, starting from designing questionnaires, collecting replies from respondents and then interpreting it depending on requirements.

Now lets discuss the advantages and disadvantages of Primary Market Research to the marketer. The organization asking for the research has the complete control on the process and the research is streamlines as far as its objectives and scope is concerned. Researching company can be asked to concentrate their efforts to find data regarding specific market rather than concentration on mass market.

The collected data can be examined and interpreted by the marketers depending on their needs rather than relying on the interpretation made by collectors of secondary data. Usually secondary data is not so recent and it may not be specific to the place or situation marketer is targeting. The researcher can use the irrelevant seeming information for knowing trends or may be able to find some relation with the current scenario. Thus primary data becomes a more accurate tool since we can use data which is useful for us.

Collector of primary data is the owner of that information and he need not share it with other companies and competitors.

Expert Answers

Main Topics

Privacy Policy

Disadvantages of Primary Market Research 1) High Cost. Collecting data using primary research is a costly proposition as marketer has to be involved throughout and .

Privacy FAQs

Disadvantages of Primary Market Research 1) High Cost. Collecting data using primary research is a costly proposition as marketer has to be involved throughout and has to design everything.

About Our Ads

The disadvantages of primary data lay in the time and cost involved in collecting it, as well as the fact that it needs to be able to stand on its own as a resource. The Advantage of Greater Control A researcher collecting primary data is able to pinpoint the aspects he or she wants to focus on while omitting details that aren't pertinent to the study. The major disadvantage of primary research is the huge cost involved in gathering information. Similarly, it consumes a lot of time since a researcher has to prepare for the study, gather details, and process the information into coherent and logical results. Primary research is the process of.

Cookie Info

The advantage of the primary research information, is that the data has been collected personally. Therefore, it relates directly to the researcher’s study. Information collected by the marketer using primary research is their own and is generally not shared with others. Thus, information can be kept hidden from competitors and potentially offer an “information advantage” to the company that undertook the primary research.