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Quantitative Research

❶However, if in your study you wish to explain further why this particular event happened, or why this particular phenomenon is the case, then you should make use of Qualitative Research.

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Therefore, this an example where qualitative methods should be applied. The following table compares and contrasts key characteristics of qualitative and quantitative research and is useful in helping researchers evaluate their research problem.

Qualitative Research - When to Use Which? Qualitative and Quantitative Research - The link below is an overview of the two methods and describes when to choose each method. Introduction to Quantitative Research — The following PDF is an article that provides an introduction to quantitative research. Overview of Quantitative Research — Following is a narrated PowerPoint presentation that provides an excellent overview of quantitative research and the issues that will be discussed in these Research Ready modules.

This pin will expire , on Change. This pin never expires. Select an expiration date. About Us Contact Us. Search Community Search Community. When to Use Quantitative Methods This module describes when to choose quantitative methodology in research and explores the difference between qualitative and quantitative research. Compare and contrast quantitative and qualitative research methods.

Describe when quantitative research methods should be used to examine a research problem. For instance, the surveys and polls require fixed number response options such as one through However, qualitative research method is based in text with very limited numbers—if any. This means that qualitative research seeks to explain through words, not statistics, the outcome of the hypothesis. For example, when writing your qualitative research report, you might explain the viewpoints of people in your focus group that experienced heart disease in some quotes, but mainly through an interpretation of data.

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What’s the difference between qualitative and quantitative research? Susan E. DeFranzo September 16, Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods.

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Qualitative Methods Quantitative Methods Methods include focus groups, in-depth interviews, and reviews of documents for types of themes.

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Learn about the distinction between quantitative and qualitative methods of research, and some advantages and disadvantages of each. Learn about the differences between qualitative and quantitative research methods and when to take a deductive or an inductive approach to market research.

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Some studies make use of both Quantitative and Qualitative Research, letting the two complement each other. If your study aims to find out, for example, what the dominant human behavior is towards a particular object or event and at the same time aims to examine why this is the case, it is then ideal to make use of both methods. Research Methods; Qualitative vs. Quantitative ; Qualitative vs. Quantitative Research. By Saul McLeod, updated A good example of a qualitative research method would be unstructured interviews which generate qualitative data through the use of open questions. This allows the respondent to talk in some depth, choosing their own words.