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This article analyzes 12 years of recent scholarly research on consumer behavior published in the five leading international journals in this field. Analyzing academic contributions to a specific area of research provides valuable insights into how it has evolved over a defined period. The approach.
Consumer Behavior. Read the latest research on what motivates people to buy, how brand names affect the brain, mindless autopilot through decision-making and more.
Jul 20, · News about Consumer Behavior, including commentary and archival articles published in The New York Times. Journal of Consumer Behaviour. The paper reports on the possibilities and limitations of identifying threshold concepts in the subject of marketing research.
The most cited papers from this title published in the last 3 years. Statistics are updated weekly using participating publisher data sourced exclusively from Crossref. Articles on Consumer Behaviour Consumer Behaviour - An Overview Consumer Behaviour deals with various stages that a consumer goes through before purchasing any product or service.