A word of caution. Many of these calls for papers are aimed at experienced researchers i. Which means that you might have to scale down the scope of your research to be able to fit it in with the timescale constraints that you have. Just set your expectations right and discuss with the faculty at your university about your ideas. Another interesting source of ideas for marketing dissertations this year is the Academy of Marketing website. You can see their full list of topics here.
His research interests are in digital marketing, social media, and online consumer behaviour. Your email address will not be published. Previous [Infographic] From leisure to tourism. Next [Infographic] The effects of anthropomorphic tourism brands on Facebook fan pages. Leave a reply Cancel reply Your email address will not be published. Marketing Dissertation Topics for Impact of product packaging on organizational sales: This research will be focusing on how product packaging color, shape and other attributes influences consumer purchase decision which in return increases or decreases the sales of the organization Impact of e-marketing on influencing consumer purchase decision: Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success Purpose: Assessing the impact of integrated marketing communication on consumer impulsive buying behavior Purpose: You can choose topic for your relationship marketing dissertation topic from any of the topics listed below: The Usefulness of Relationship Marketing: To what extent have organizations incorporated the club style membership schemes for their customer?
An Analysis of the Honda Motor Company. The interrelationship between switching costs and resistance of consumers to switch brand loyalty.
Loyalty schemes and their relationship with sales. Maintaining Customer Relations through Relationship Marketing. A case of ASDA. How is customer loyalty affected if the customer goes for online shopping rather than visiting the store? How can stores increase loyalty through relationships? How can brand equity be maintained? Do customers trust brands blindly? Conventional banks and rebranding. What are the ethics of brand marketing strategies?
Effect of branding on consumers of Coke and Pepsi. Analysis of the consumer: Comparative analysis between good quality products and brand loyalty. How does the behaviour of management harm brand equity? What is role of innovations in managing brand equity? Investigation of importance of brand and reliability in automotive industry, with specific focus on Toyota. Do leading brands need to introduce innovative products?
How can consumers understand the brand image of an organization? Corporate Social Responsibility and Brand Management: A case of Nestle. How loyalty schemes help businesses to sell directly to customers?
Response of consumers to audio guided telemarketer: An analysis of biasness. How customers can protect themselves from deceitful direct marketing techniques?
Effect and implications on consumers. Do customers respond differently to direct and digital marketing? The relationship between the duration of a voice message on the success of tele-marketing?
A case of mobile industry. How direct marketing help the organisations in maintaining good relationship with customers? Marketing across Cultures Dissertation Topics Firms have to adopt different techniques while operating in different cultures. Some intriguing and current dissertation topics in the field of cultures and marketing are given below: Impact of culture on the trading market. A case of General Motors through an analysis of the imports and exports.
What is impact of language on the identity of a brand? A case of Coca-Cola. Amalgamating regional differences within the national culture of marketing. The impact of collectivism and individualism on purchasing of mobile phones. A cross cultural analysis of marketing techniques across cultures. Cross-cultural marketing with specific focus on FMCG. Impact of belief, religion and values upon business across the world. Application of marketing mix in a culturally diverse society.
Disadvantages of using same marketing tact in different markets. Cultural difference and the subsequent effect on super markets across United Kingdom. Critical analysis of cultural differences and marketing. Online Marketing Dissertation Topics When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that had been intrinsic to traditional marketing had to be bent to accommodate the needs and demands of the new marketing platform.
Organizations and their use of personalized products. The role of online marketing in sales. An analysis of the perception of consumers through customized products. Implications and Application of Online Marketing. How can companies overcome the hate speech of dissatisfied customers? What attributes are preferred by customers for online search, purchasing and comparison?
Relationship between brand equity and consumer perception of products. Analysis of change in behaviour of customers in offline and online marketing. Impact of appearance and visual effects for online marketing. Some relevant topics in this area of marketing are listed below for you to base your dissertation on: Importance of location for customers. Pricing war between competitors. Impact of effective promotion on sales.
Analysis of packaging of product on buying decision. Consequences of wrong placement of products. Critically analysing pricing strategies. Advantage of strong marketing mix to firms. Difference between online and offline promotions. Impact of traditional promotions vs social media promotions. Effect of premium pricing strategies adopted by good brand.
A case of Apple products. Equality between charged prices and value provided to customers. Analysis of sales of customized and personalised products. Impact of cultural values in promotional activities. Relationship between sales and promotional campaigns.
Effect of central location and ease of access on customers. Analysis of change in sales due to location and environment. Importance of marketing mix for companies. Influence of celebrity endorsement on sale of specific product. Impact on purchasing by introducing cartoon character for children. Marketing and Consumer Psychology Dissertation Topics Studying consumer behaviour helps businesses to improve their marketing strategies by understanding the problems of a consumer with specific focus on their perception of products.
An investigation of consumer psychology and perceptions. The family biasness, customer loyalty and marketing, How does the knowledge of consumer effect the purchase of products Strategies to motivate people to buy your products. Selection between substitutes of product with focus on mobile industry. The impact of negative publicity on consumer behaviour.
Does brand effect purchase behaviour. Pattern of shopping by customers in ASDA. Consumer attitude towards in-store shopping and online shopping in Wall-Mart. Understanding psychology of consumers to develop marketing strategies.
Effects of luxury good on buying behaviour and perceptions. Consumer response to new products. Reaction of consumer while accepting innovative product.
Influence of social media campaigns upon buying pattern of customers.
Database of example marketing dissertations - these dissertations were produced by students to aid you with your studies.
Marketing dissertation topics should reflect this, being more narrow than broad, building on established theories and areas of study. This helps when it comes to setting clear, concise and manageable research aims, questions and objectives.
Marketing Dissertation Topics | Branding Dissertations At moiprods.tk we are proud to offer a vast collection of marketing dissertation topics. Below you will find a great range of marketing dissertation topics for you to purchase. A List of Great Sample Dissertation Topics in Marketing. Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited.
Direct Marketing Dissertation Topics Direct marketing is a tool that allows businesses and non-profit organizations to directly communicate with customers. It doesn’t involve bill board placements but relies on advertisement on the internet, television or radio. 1. Introduction to Marketing Dissertations. This guide gives you some ideas for dissertation titles. Marketing is a broad area, with many different ideas to explore, so there should be plenty to whet your appetite here.