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What Does Being Customer Focused Really Mean?

Definition and Behavioral Indicators of Customer Focus/Service

❶Doing so shows you value what they want.

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What Is the Importance of Customer Care?
What does it mean to be customer-focused?
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Having a customer focus is usually a strong contributor to the overall success of a business and involves ensuring that all aspects of the company put its customers' satisfaction first. Also, having a customer focus usually includes maintaining an effective customer relations and service program.

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Everybody talks about being customer-focused, but few people really know what it means. Here are four basic elements of customer-focus, based upon presentations from four of the smartest people in the sales training business.

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Customer focus is an organizational stance in which all aspects of a company's production and delivery of goods or services are directed by the best interests of the customers. The customer is always right, and the customer comes first. CUSTOMER FOCUS/SERVICE – Keeps internal and/or external customer(s) in mind at all times. Strives to proactively address customer concerns and needs. Strives to proactively address customer concerns and needs.

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I’d say that customer-focus and customer-focused strategy go hand in hand. The companies that are customer-focused (the ones that actually do it, instead of just say it) are already depending on a customer-focused strategy. Customer Focus, Pub Subs and More. Publix, a regional grocery store located in the Southeast, is known for its over-the-top client focus. In an industry where customers just want to get out with the lowest possible cost, Publix' customers are loyal to the store, even if others in the area offer lower prices.