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While secondary research is often valuable, it also has drawbacks that include: Quality of Researcher. As we will discuss, research conducted using primary methods are largely controlled by the marketer. However, this is not the case when it .

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The Advantages & Disadvantages of Secondary Research by Devra Gartenstein - Updated June 28, As a business owner, you do marketing research all day every day as you watch customers respond to products on your shelves and observe which times of day people are most likely to come into your store.

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Disadvantages of Secondary Market Research 1) Data Definitions: Secondary Researcher needs to understand various parameters and assumptions that primary research had taken while collected information. There are some disadvantages to using secondary research. The originators of the primary research are largely self-governed and controlled by the marketer. Therefore, the secondary research used must be scrutinized closely since the origins of the information may be questionable.

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Paper Topic: Advantages and Disadvantages of Secondary Data. Introduction. Secondary data is an important terminology used in research studies where the collected data is of two types that include the primary data and secondary data. Disadvantages. 1. Inappropriateness of the data. Data collected by oneself (primary data) is collected with a concrete idea in mind. Usually to answer a research question or just meet certain objectives. In this sense, secondary data sources may provide you with vast amount of information, but quantity is not synonymous of appropriateness.