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Customer satisfaction is the act of just doing enough to be acceptable to a customer. It is simply meeting basic expectations. That's very different from Wikipedia's definition and worlds away from how many companies view customer satisfaction. So, based on this definition, do you really want to do "just enough" for your customers?
You may decide that this is your business model But if you want to build loyalty and generate word of mouth marketing, you should really consider going further.
Define the customer experience that you want to deliver and aim for customer excellence. So, what do you think? Am I wrong in defining the term based on accepted real-word definitions? Or should we continue using the definition that the corporate world thinks it should be? Follow Eric Jacques on Twitter. The must-read news, updates, and insights into all things social media marketing.
Definition of Customer Satisfaction.
Definition of customer satisfaction: The degree of satisfaction provided by the goods or services of a company as measured by the number of repeat customers.
Definition: Customer satisfaction indicates the fulfillment that customers derive from doing business with a firm. In other words, it’s how happy the customers are with .
a feeling of satisfaction felt by a customer with a product or service obtained from a business I really believe that it is possible to both improve customer satisfaction and reduce costs. Customer satisfaction with the service runs at more than 90 per cent. Customer satisfaction measures how well the expectations of a customer concerning a product or service provided by your company have been met. Customer satisfaction is an abstract concept and involves such factors as the quality of the product, the quality of the service provided, the atmosphere of the location where the product or service is purchased, and the price of the product or service.
Customer Satisfaction Definition Customer satisfaction is a term used to describe a scenario when an exchange meets the needs and expectations of its user. It captures the provision of goods or services that fulfil the customer’s expectations in terms of quality and service in relation to the price paid. Customer satisfaction becomes more important in highly competitive industries like FMCG products, where the customer can change its loyalty quickly. Browse the definition and meaning of more terms similar to Customer Satisfaction.