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Bachelors of Commerce in Marketing (Honours)

❶Assessing the impact of integrated marketing communication on consumer impulsive buying behavior.

Dissertation in marketing zambia

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To help in the preparation of your marketing dissertation, this article suggests areas and marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

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A List of Great Sample Dissertation Topics in Marketing. Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all .

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Direct Marketing Dissertation Topics Direct marketing is a tool that allows businesses and non-profit organizations to directly communicate with customers. It doesn’t involve bill board placements but relies on advertisement on the internet, television or radio. A List Of Outstanding Dissertation Topics In Marketing. If you are tasked with writing a dissertation in marketing, one of the most difficult tasks can be to find an appropriate topic.

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Database of example marketing dissertations - these dissertations were produced by students to aid you with your studies. Sep 08,  · A dissertation that combines marketing, economics and politics; this is a cutting edge proposal that could also benefit from the collection of primary data via interviews with consumers, shopkeepers and marketing professionals alike.